How to care for your skin at every stage
Your skin changes with age, and so should your skincare routine. What worked in your 20s might not be enough in your 30s, and by your 40s, new concerns—like collagen loss, dryness, and fine lines—become more noticeable.
Your skin isn’t meant to fight against time—it’s meant to thrive with it. At VHB Skincare, we don’t believe in “anti-aging.” Instead, we focus on aging gracefully by giving your skin the nourishment, protection, and support it needs at every stage of life.
Skincare in Your 20s: Build Healthy Habits
Your 20s are all about prevention. While your skin may still be plump and resilient, invisible damage from UV exposure, pollution, and stress can start accumulating. This is the time to establish strong skincare habits that will benefit you for decades.
Skincare Priorities
- Use a gentle cleanser to remove dirt and excess oil without stripping the skin barrier.
- Keep skin hydrated with hyaluronic acid and niacinamide to maintain moisture levels.
- Daily SPF is a must. Sun damage is the number one cause of premature aging.
- Introduce antioxidants like vitamin C to protect against environmental damage and even out skin tone.
Featured Product: Dr. Ellyan No. 0 Enzyme Powder Cleanser
A gentle, hydrating cleanser that effectively removes impurities while protecting the skin barrier.
Recommended Treatment: Regular Facials, like our Acne Treatment Facial or our Signature Facial if you don't have Acne
Consistent facials help maintain clear, balanced skin by deeply cleansing, exfoliating, and replenishing hydration. Regular professional treatments not only prevent congestion and breakouts but also enhance your at-home skincare routine, ensuring long-term skin health and resilience.
Stacy’s Tip: “Think of skincare as an investment. What you do now will define how your skin looks in the next 10 years.”
Skincare in Your 30s: Strengthen and Brighten
By your 30s, you may start noticing duller skin, fine lines, or early loss of elasticity. Cell turnover—the process by which your skin naturally sheds dead cells and replaces them with new ones—begins to slow down from approximately every 28 days in your 20s to around 40 days or more in your 30s. This gradual decline can lead to a buildup of dead skin cells, resulting in a dull complexion, uneven texture, and slower healing from breakouts. Exfoliation and collagen-stimulating ingredients like retinol and AHAs become essential to maintaining radiance and skin renewal. This is the time to boost collagen production and introduce targeted treatments.
Skincare Priorities
- Upgrade to a moisturizer with peptides and niacinamide to keep skin firm and hydrated.
- Use AHAs, PHAs, or enzyme exfoliants 2-3 times per week (highly dependent on your skin type and sensitivity) to improve dullness.
- Introduce retinol or bakuchiol to stimulate collagen and reduce fine lines.
- Continue daily SPF to prevent hyperpigmentation and sun-induced aging.
Featured Product: Janssen Cosmetics Intense Calming Cream
This deeply nourishing moisturizer strengthens the skin barrier, soothes irritation, and delivers long-lasting hydration. This gentle yet powerful cream nourishes and shields your skin during the day, while supporting its natural regeneration process at night.
Recommended Treatment: Microneedling + REJURAN Healer
A powerful duo for collagen stimulation, brightening, and skin texture refinement. Microneedling stimulates collagen, improves texture, and helps prevent early signs of aging. Ideal for fading acne scars and refining pores. REJURAN Healer has been one of the most sought-after treatments in Korean beauty over the past couple of years, thanks to its powerful skin-rejuvenating properties. Using polynucleotides (PN) derived from salmon DNA, it works at a cellular level to repair damaged skin, improve elasticity, and boost collagen production.
Stacy’s Tip: “This is when I recommend adding retinol into my routine. But consistency is key—start slow and build up.”
Skincare in Your 40s: Restore and Rejuvenate
Your 40s are when skin starts producing less collagen, elastin, and ceramides, leading to drier, thinner, and less elastic skin. The focus now is on deep hydration, firming, and strengthening the skin barrier.
Skincare Priorities
- Switch to a cream-based cleanser to avoid moisture loss.
- Use a hydrating night cream with ceramides and peptides to support skin repair.
- Incorporate growth factors to restore elasticity and promote skin regeneration.
- Continue retinol or peptide-based serums to help maintain firmness.
Featured Product: Dr. Ellyan No. 6 Hyaluron Serum
A powerful hydrating solution that delivers moisture deep into all three layers of your skin. This advanced serum is packed with millions of moisture-locking particles, featuring highly concentrated hyaluronic acid and nourishing plant-based ingredients. It instantly hydrates, balances, and revitalizes your skin, leaving it glossy, soft, and radiant throughout the day.
Recommended Treatment: Radio-Frequency Microneedling + REJURAN Healer + Boosters
Radio-frequency (RF) microneedling combined with REJURAN Healer and targeted boosters is a powerhouse treatment for firming, rejuvenating, and deeply repairing the skin. RF microneedling delivers controlled heat to stimulate collagen and tighten the skin, while REJURAN Healer works at a cellular level to improve elasticity, hydration, and overall skin quality. When paired with customized boosters, this treatment enhances skin regeneration, smooths fine lines, and brightens skin tone.
Stacy’s Tip: “Hydration and targeted skincare treatments is everything in your 40s. A regular skincare and maintenance routine makes all the difference.”
Skincare in Your 50s & Beyond: Deeply Nourish and Protect
In your 50s, hormonal changes cause a significant drop in collagen, resulting in thinner and drier skin. The focus now is on repairing, deeply hydrating, and reinforcing the skin’s structure. If you've consistently cared for your skin in previous decades, your 50s are about maintaining results with elevated treatments that keep your skin firm, hydrated, and resilient. But if skincare wasn’t a priority before, there’s still time to make a difference. While non-surgical treatments can’t fully reverse deep wrinkles or extreme laxity, advanced therapies like those mentioned below can significantly improve skin texture, elasticity, and hydration.
Skincare Priorities
- Use a rich, barrier-repairing moisturizer with ceramides and fatty acids.
- Incorporate growth factors and antioxidants to support skin renewal and strengthen resilience.
- Opt for non-invasive firming treatments like Radio-Frequency Microneedling, Ultherapy, Thermage and more intense lasers.
- Apply a hydrating, antioxidant-rich SPF daily to protect from further damage.
Featured Product: Dr. Ellyan Eternal Radiance 2-Step Anti-Aging Face Mask with PDRN & Advance Cell Return Cream
At this stage, the skin needs intensive nourishment, repair, and collagen support, and the Eternal Radiance 2-Step Anti-Aging Face Mask delivers exactly that.
- Step 1: PDRN Anti-Aging Booster Mask – Powered by PDRN (salmon DNA), omega-3s, and astaxanthin, this treatment works at the cellular level to accelerate skin regeneration, boost hydration, and smooth wrinkles. Infused with Centella Asiatica, it also soothes irritation and strengthens the skin barrier.
- Step 2: Advance Cell Return Cream – A rich, luxurious finishing cream infused with Niacinamide, Hyaluronic Acid, and six powerful peptides to firm, brighten, and deeply hydrate. This step locks in moisture while improving elasticity and overall skin resilience.
Recommended Treatment: Ultherapy - The Gold Standard for Non-Surgical Lifting
Ultherapy is the only FDA-approved non-invasive treatment that lifts and tightens skin on the face, neck, and décolletage using micro-focused ultrasound technology. Unlike surface-level treatments, Ultherapy penetrates deep into the skin—reaching the same foundational layer (SMAS) targeted in surgical facelifts—without downtime.
As collagen production slows in your 50s, sagging around the jawline, cheeks, and neck becomes more noticeable. Ultherapy delivers precise ultrasound energy up to 4.5mm deep, triggering the body’s natural collagen renewal process. Over three to six months, skin gradually becomes firmer, tighter, and more lifted, with results that can last up to two years.
Stacy’s Tip: “Your skin doesn’t need to look younger. It needs to look and feel its healthiest.”
Aging Gracefully with VHB
Aging isn’t something to fight—it’s something to embrace. By giving your skin what it needs at each stage, you’re not chasing youth, but supporting its natural evolution into something equally beautiful.
At VHB, we believe in skin-first, not age-first skincare. Whether you're in your 20s, 40s, or 60s, the right skincare routine will always be the one that makes you feel your best.
March Special Offers
- March 5-31: 30% Off DermaPen Microneedling – The go-to treatment for skin renewal at any age. Use Code: MARCH30
- Upgrade with REJURAN Healer & Boosters for enhanced firming and hydration.
- Spring Renewal Skincare Kit (30% Off, March 19–31) – Featuring No. 0 Cleanser, No. 6 Hyaluron Serum, Janssen Intense Calming Cream & Dr. Ellyan Sun Cream.
Book your microneedling session or shop age-supporting skincare essentials today.